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Support to Entrepreneurs
Products
& Market Development
"..
necessary support to the massive numbers of
grassroots financially handicapped entrepreneurs
and farmers by providing coaching, mentoring,
product & market development and micro
financing, to help them grow their small
businesses
and create jobs for the masses" |
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ICAfrica has a team of
experienced volunteers with backgrounds in
industrial, manufacturing and low technology
products development. The team comprises
engineers, advertisers, global marketers,
financial analysts and consumer advocates. We also
have experts in products and services development
on staff.
Our work in this
section includes doing all that is necessary to
help small & micro entrepreneurs in the
manufacturing or services sectors to produce best
quality products and or offer best quality
services to both the local export markets.
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| A very common
problem afflicting a number of Small and Micro enterprises in Africa today, is their inability to
compete in quality and price against a growing
number of manufacturers from primarily the Asia
pacific region. At ICAfrica, we prepare entrepreneurs, firstly,
for their immediate local markets but also take a longer-term global view of the
venture's total business potential and development requirement -
from planning to manufacturing to distributing
and selling the products. We provide specialized
assistance in the following areas: |
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| Macro Plan |
Micro Plan
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- Local Resources
- Definition of operating
units
- Master business plan
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- Reformat operating units
- Workcenter definitions
- Specific tools/Resources
- Detailed product plans
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| Marketing |
Product Plan
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- Market Research
- Immediate Target Market
- Mid and long term target
- Marketing plan
- Resources
- Distribution and
advertising
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- Product research
- Define main Product
- Production Plan
- Test product manufacturing
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| Plant Design |
Equipment
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- Environmental
- Layout
- Factory Flow
- Other Industrial Engr.
functions
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- Selection
- Maintenance
- Optimization
- Installation layout
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| Plant Capacity
Utilization |
Quality
services
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- Maximization of out put
from capital equip and
personnel
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- Packaging and labeling
- Customer services
- Product Finishing
- Q.C
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| Manufacturing |
Training
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- Processes
- Units
- Operations
- Automation
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- Management
- Operator
- Marketing
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| Material |
Resources
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- Raw material
- local resources
- Imported
- Alternate inputs
- General inputs
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- Utilities and energy
- Personnel
- Facilities (Building and
land)
- Transportation
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| Finance |
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- Cash flow planning
- Capitalization
- Investments
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"Families
earning reasonable wages, would move out of poverty; and
take care of their children's needs in food, housing,
clothing, education, etc."
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